One of the hottest trends in branding and decorating today is vinyl graphics. Ever walk into a building and see a great mural or panels of pictures that really pop? Chances are good that those were vinyl graphics. These graphics are large prints of pictures, logos or other designs that are applied to walls, ceilings, floors, or wherever else the customer desires.
Consider this as a form of advertising from the ground up. People generally watch where they walk, so the floor is a great place to catch their eyes. From there, move on to walls, room dividers or even ceilings. Here is what vinyl graphics can do for your business:
Gives Direction. Think of this, often people get a little confused as to which way to turn when exiting an elevator. Make it simple for them by putting logos and directional arrows on the wall opposite the elevator. No wall space there? No problem. Put the graphics on the floor.
Gives Information. Display the company motto or core values on otherwise empty wall space. Since the graphics are fairly easy – and inexpensive – to replace, highlight the goals for the year. For instance, if improving customer service is a top priority, a wall graphic can remind employees to strive to meet this goal.
Provides Decoration. Wall, floor and window graphics are gaining in popularity as a means to providing life and interest to a bland space. Kick your environment up a notch by adding design that means something to you, your customers and the people you work with.